Bothered by the low insurance awareness and financial education in the country, SanlamAllianz Nigeria has launched a financial education campaign at select markets in Lagos State.
The campaign is aimed at aiding the financial knowledge and management of traders, shop owners, among others, in popular markets in Lagos.
It is planned for two phases including a physical market activation across organised market associations in both Lagos Mainland and Lagos Island; as well as a radio programme debuting on two high listenership radio stations in January 2026.
Speaking on the campaign, the managing director/CEO SanlamAllianz Nigeria, Tunde Mimiko, said: “Ours is not your every-day insurance company, we pride ourselves as a protection organisation with a suite of solutions that empowers generations to be financially prosperous, secure and confident.
“And we all agree that no one can aspire to financial confidence without basic knowledge of how finances work vis-a-vis budgeting, investing, retirement planning, income protection and, of course, the place of insurance in all these. This is what we are bringing to these markets: an educative session on how to manage their finances and the necessary information they need to scale.”
Similarly, the Group head, Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, Chris Ekwonwa,
added that, the campaign is being piloted in Lagos with a view to taking the initiative round the country in the new year.
“We are well aware that Lagos is not Nigeria, therefore, we plan to roll out this initiative across major markets in the country in the new year. We have done this before -we toured Nigeria as part of our rebrand, a bold roadshow never seen in these climes in our industry- we will do it again,” he pointed out.
The insurer is a merger of Sanlam, Africa’s biggest non-banking financial services firm and Allianz, easily the world’s most recognizable insurance brand in a JV across 28 countries on the continent,
Consummated in Nigeria as SanlamAllianz Nigeria in June 2025, the brand immediately embarked on a rebrand campaign which saw it dominate headlines to the delight of industry watchers.
Our advisers are at your service to answer all your questions and offer you the solutions best suited to your needs.
