Our purpose

Our purpose is to empower generations to be financially confident, secure and prosperous. This is powered by our vision to distinguish ourselves as the most admired financial service group in Africa, and an attitude of excellence in delivery as we implement our strategy of building scale and achieving sustainable growth.

Our Values ​​

Our values ​​reflect our purpose and are the basis of our corporate culture.

Collaboration
Unlocking our Winning As One spirit by focusing on a better outcome for all, achieved through partnership and an open-minded approach to everything we do.
Integrity
Nous sommes fermement résolus a faire ce qui est bien et juste a l'égard de toutes nos penantes.
Care
Serving with empathy and consideration, knowing that everything we do leaves a lasting impact and legacy.
Innovation
We are resolutely committed to continuous improvement to create value for our stakeholders, our company and our world.
Sanlam
Allianz

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